Introducing the Brand:
Our valued client, Discounted Cleaning Supplies, boasts an impressive array of home and kitchen products on Amazon UK. Since enlisting the expertise of NAYF Ads, they've achieved multiple Amazon Best Seller badges. In this case study, we'll delve into how we transformed this Bin Bag product into Amazon's Choice Best Seller in just 90 days.
Discounted Cleaning Supplies' bin bag product was grappling with fierce competition from Chinese sellers on Amazon UK. These competitors offered lower prices and enjoyed larger profit margins, making it a daunting task for our UK based client to secure market share and share of voice.
In August 2023, NAYF Ads embarked on this challenging project with a multifaceted strategy:
- We initiated a comprehensive listing overhaul, revamping the listing title, bullet points, and product description. We also designed new listing images and enhanced the EBC Aplus content. This transformation was meticulously aligned with our keyword strategy and audience targeting.
- From the outset, we prioritized advertising efficiency. Within the first month of collaboration, NAYF Ads not only increased sales but also slashed advertising expenditures by a remarkable 20%. We identified and addressed inefficiencies in numerous existing campaigns.
- Our team implemented the '7-Step Advertising Improvement Plan Process (AIP)' across Discounted Cleaning Supplies' catalogue. We took the reins on creative direction and content, positioning the brand on Amazon as the superior choice. We highlighted the compelling reasons for customers to choose their high-quality products over cheaper, low-quality alternatives.
After just 90 days of our initial optimisation efforts, NAYF Ads achieved remarkable results:
- We propelled the product's ranking from a daunting #500+ to a stellar position in the top #10 in the bin liner category.
- Most significantly, we catapulted monthly revenue from £40,534 to an impressive £100,000+, a staggering 166% increase. Importantly, this growth was achieved without compromising margin due to ad spend.
- This product holds the Amazon's Choice Badge despite with a sales rank of #10.
Our client was understandably astounded by these results, reflecting the impact of our strategic approach.