Experience white-glove advertising
Amazon sales delivered to you on a plate
Stop losing sales to competitor brands with a dedicated partial in-house advertising team.
Intro
Why work with
NAYF Ads?
Go beyond having an average and inefficient ‘full-service’ Amazon agency.
Performance-based agency
With results-based costing, when you win, we win. Let our team become an extension of your team.
Amazon specialists
By working with ex-Amazon employees, you advertise like the best on Amazon.
Bespoke data visualisation
Receive custom-made Amazon reporting dashboards to uncover more insights.
About Us
Founded by an
ex-Amazon Manager
Whether you're 1P vendor or 3P seller, we ensure you have Amazon-specific expertise in your team.
Our founder worked at Amazon's London HQ in a few roles, including an eCommerce Consultant and an Advertising Campaign Manager. Nathan has helped scale the largest PanEU sellers on the platform producing $13,000,000+ in revenue.
Unlike other agencies, NAYF Ads knows precisely how the most prominent Amazon sellers produce millions of dollars in ROAS. We do away with the inefficiencies & lack of Amazon-specific PPC expertise that suppresses your growth with other agencies.
Meet the team →“NAYF Ads helped us achieve life-changing growth for our family-run brand”
From seasonal to year-round growth engine.
We doubled ad sales for a premium US candle brand while keeping ACOS effectively flat — turning a Q4-dependent catalogue into a year-round category leader at the #6 Best Seller rank.
"Partnering with NAYF Ads has been the single best decision we've made."Read the case study →
Luxury candle brand · #6 best seller
Hear it from the brands.
NAYF Ads Reviews
“Nathan and team have helped us step change our sales on Amazon, in a short space of time.”
“August was our biggest month ever — by over 25%, and September is already on track to beat it, driven by the growth on the products Nathan has helped us manage.”
“We are now in top 15 position and sales are still growing, as we move from our 3 month start-up period, to a longer term plan to continue building to a top 5 position, and adding more ASINs to the range they will support us on.”
“I'd definitely recommend Nathan and team at NAYF Ads to other SMEs looking to harness the potential of their Amazon sales, and look forward to a continued and growing partnership between us!”
Director, Cristalinas
“We've had the privilege of collaborating with NAYF Ads, and the experience has been nothing short of exceptional. Their insightful recommendations on software tools have been instrumental in refining our profit margin analysis. The strategies they implemented not only amplified our units per item but also significantly reduced our initial advertising costs. The surge in sales we experienced subsequently not only offset but exceeded their service fees, essentially making their expertise a self-sustaining investment.”
“The seamless implementation of their strategies and the tangible positive impact on our business is a testament to NAYF Ads' proficiency and dedication. We wholeheartedly endorse them as a top-tier partner for any business aiming for growth and excellence.”
Founder, Discounted Cleaning Supplies
“They have cut our ACOS to half of what our base was, while doubling our monthly sales. I could go on about how great they are, but need I say more? The results say it all. Great team to work with!!”
Founder, Majestic Pet
“He took one of our products and in a matter of weeks has got it ranking No.1 in our very-competitive category, all while spending a small sum of money - impressive!”
Head of Marketing, Jacobi Jayne & Co
Four ways we work.
Trusted by Amazon
Amazon Sponsored Ads
Sponsored Products, Brands and Display — managed end-to-end through our 7-Step AIP framework.
1:1 Coaching
Tailored training for in-house Amazon teams who want senior-level expertise without an agency retainer.
Amazon DSP
Programmatic ad buying for brands ready to scale beyond Sponsored Ads with full-funnel demand generation.
Attribution & Reporting
Custom dashboards via SP-API — organic vs paid, profitability, and metrics Seller Central can't show you.
The 7-Step Advertising Improvement Plan.
The proprietary framework behind every case study on this site.
It just works.
Account & Catalogue Audit
We map every ASIN against Amazon's A9 algorithm, identifying the listings, campaigns and search terms holding you back.
Keyword Harvesting
Search-term mining grounded in real Amazon volume — never guesswork — surfaces the keywords your catalogue should own.
Listing Optimisation
Title, bullets, description, backend terms and A+ content — rebuilt around your priority keywords for a perfect IDQ.
Campaign Architecture
We rebuild Sponsored Products, Brands and Display from scratch for precise spend and clean attribution data.
Bid & Budget Management
Dayparted bidding, automation rules and continuous bid refinement to drive efficient ACOS month-over-month.
Creative Direction
We brief and direct on-brand imagery, video and A+ content that converts the traffic we send.
Performance Review
Weekly reporting and monthly strategy reviews — relentless iteration toward category-leading positions.
Real brands. Real numbers.
Ad-Driven Authority: No Reviews. No Sales History. #7 Best Seller in 6 Months.
How NAYF Ads cold-launched DCS into the Top 10 of Amazon UK's industrial Aprons category — with a 3.5-star rating against legacy suppliers.
Zero Reviews to £30K/Month: The Henry Vacuum Bag Cold Launch
How NAYF Ads launched a brand-new Hepa-Flo compatible vacuum bag into Amazon UK — past the category leader, with 12.04x ROAS at 8.31% ACOS.
From Seasonal Q4 Spikes to a Year-Round $3.7M Engine
How NAYF Ads scaled a premium US candle brand to
The £100K/Month Bin Bag: 166% Revenue Growth in 90 Days
How NAYF Ads turned a UK bin bag SKU into Amazon's Choice in 90 days — winning a top-10 category rank against cheaper Chinese competition.
From #1000+ to #5 in 90 Days: Abbey's Mop & Bucket Breakthrough
How NAYF Ads catapulted a single Abbey ASIN into the Top 5 — with 96% revenue growth against entrenched Chinese competition.
From #1,000+ to #1 in 90 Days: Owning the Apron Category on Amazon UK
How a suboptimised DCS apron listing was rebuilt into Amazon UK's
Sharp takes on Amazon.
Automation Test — Safe to Ignore
Temporary post used to verify the Teams announcement automation. This will be removed shortly.
How to Reduce ACOS on Amazon: The Complete Playbook
The seven levers that actually move ACOS — from ex-Amazon operators who've cut blended ACOS by 20–35% across dozens of accounts in a single month.
Mastering the Art of Amazon Product Reviews
Mastering the Art of Amazon Product Reviews
Built for serious brands.
Three ways to work with NAYF Ads — senior-led on every engagement.
Audit & 1:1 Coaching
For sellers who want a senior expert review before committing.
- 100% bespoke training for your brand's needs
- PPC campaign audit & optimisation guidance
- Listing audit & SEO training
- Full session recording for your in-house team
3-Month Paid Trial
Our managed rolling engagement — fully scoped to your catalogue.
- Full catalogue audit
- Weekly consulting & reporting
- Dedicated ex-Amazon account manager
- Bespoke dashboard build
- Fully managed monthly ad spend
- Team integration / project management
Rolling monthly engagement scoped to your catalogue size.
Get StartedPerformance Partner
Aligned incentives. Paid on uplift, not retainer.
- Everything included in the 3-Month Trial
- We're only rewarded on the sales uplift we generate
- Amazon Attribution & DSP
- Dedicated ex-Amazon account team
- Amazon dashboard maintenance & live reporting
- Wider Amazon business consulting & support
- Zero downside risk for you
Long-term partnerships sit here. Aligned around your growth, not our retainer.
Talk to us15 minutes with an
ex-Amazon manager. Free.
You'll get a senior view on what's blocking your Amazon growth — plus a hyper-personalised niche report you keep, even if we never work together.
What you walk away with
$400 VALUE · FREE- 1:1 with Nathan — a 30-min paid session is normally $400; first 15 mins on us.
- A custom niche report — deep-dive on your category, prepared specifically for your brand.
- A hyper-personalised listing audit — your ASINs deconstructed, fix priorities ranked.
- The full report is yours to keep — work with us or not.
Nathan Divakaran
Founder & CEO, NAYF Ads
Common questions.
Services & Process
It's our proprietary framework for scaling Amazon advertising profitably — covering keyword harvesting, listing optimisation, campaign architecture, bid management, creative direction, full-funnel strategy and continuous performance review. It's the through-line in every case study on this site.
Yes. Ads can only convert as well as the listing they're sending traffic to, so we audit and rebuild titles, bullets, descriptions, backend search terms and A+ content as part of most engagements.
Absolutely. Our coaching engagements are designed exactly for that — independent account audits and tailored training sessions for your existing Amazon team.
Yes — we're certified to handle both. Our team blends inside-Amazon experience with deep external agency experience across Vendor Central and Seller Central, including ex-Amazon Vendor Managers and Brand Specialists working at NAYF Ads. Whether you're 1P, 3P or operating both, you get authentic platform expertise on either side.